Thank You Notes for Pharma Revenue

clinical, sales, recruiter, hiring, clinical, job, thank you note

Andrea Nierenberg often offers some of my favorite pieces of advice.  One of the latest I’ve found is “Eight Key Ways to Say Thank You to Customers.”  Wonderful manners are always important, and they have always been an essential part of good customer service and relations.  (They’re not just for job interviews.)  And in our current era of economic downturn, they just might be your edge in lab sales, pharmaceutical revenue, clinical diagnostics sales, hospital equipment sales, surgical supply sales, imaging sales, pathology sales, laboratory device revenue, or biotechnology sales.

Thank you notes don’t necessarily have to be handwritten—a quick e-mail can work equally as well.  This is one of those classic instances when “it’s the thought that counts.”

Andrea’s 8 opportunities to say “thank you”:

1.       When customers do business with you, every time.

2.      When they compliment you.

3.      When clients offer comments or suggestions.  (Andrea says this is an incredible buying signal.)

4.      When customers try something you recommend.  (Different wording than just when they buy from you.)

5.      When customers recommend you.

6.      When customers are patient, or not so patient.

7.      When clients say “no” to you.

8.      When customers make you smile.

All of these have suggestions for what to say in your note.  It’s well worth the read. 

Article courtesy of  Peggy McKee - Owner / Senior Recruiter at the nationally
recognized pharma and laboratory sales recruiting team of PHC Consulting.
© Copyright 2008 PHC Consulting | All rights reserved

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